The Intersection of Streaming, Wellness, and Creator Economy
Two massive markets. One underserved audience. A platform built to capture both.
The Opportunity
Streaming Market
$30B+ global streaming market dominated by platforms artists hate and listeners tolerate.
Wellness Audio Market
$10B+ wellness audio market growing 30% annually, completely disconnected from music streaming.
No one is serving the mental health-conscious listener or the independent artist well. That's the gap.
What's Broken
Artists
$0.001 average per stream. Opaque royalty calculations. No control over their own catalog. Algorithmic invisibility for anyone without a label.
Listeners
Discovery driven by popularity, not preference. Algorithms optimize for engagement, not wellbeing. Mental health and music exist in separate apps.
The Industry
Extractive economics. Platform-first thinking. Zero-sum competition where artists and listeners both lose.
EmPulse Changes the Model
Mood-Based Discovery
Dual sliders for mood and energy replace algorithmic recommendations. Listeners find music by feeling, not by name. Unknown artists compete on equal footing with established acts.
Artist-First Economics
$0.004 per free stream. $0.006 per premium stream. 4-6x industry average. Real-time dashboards. One-click unpublish. Artists control their catalog and see their earnings instantly.
Integrated Wellness
Mood tracking, journaling, affirmations, and streaks built into the listening experience. Daily engagement driven by wellness habits, not just content consumption.
Current Status
Technical Progress
- • MVP 35% complete, live beta at blue7.dev
- • Core features functional: mood discovery, artist uploads, wellness tracking
- • Stripe integration complete
- • Modern, scalable tech stack: Next.js, Prisma, Supabase
Market Development
- • Actively building artist pipeline
- • Venue partnership conversations underway
- • Development partnership with NextEleven Studios
- • Deferred compensation model minimizes burn
Path to Scale
Public beta launch. Artist and listener acquisition. Seed fundraising.
Venue partnerships for live streaming. Expanded artist tools. Growth marketing.
Artist self-streaming from profiles. Podcast platform integration.
Mobile apps (iOS/Android). Dedicated artist stations. Series A preparation.
Leadership
Michelle Dudley
CEO / Founder
Leading fundraising, operations, and strategic partnerships.
NextEleven Studios LLC
Chicago, Illinois • Filed December 2025
EmPulse is our flagship product.
Join Us
We're raising seed funding to complete development, launch publicly, and scale artist and listener acquisition. This is the ground floor of a platform positioned to capture the intersection of two massive markets.
Get in Touch
Investor inquiries:
investors@empulse.music
Dallas, Texas